This week I was asked to proofread and “jazz up” a newsletter article about a local fishing club in Milton Keynes.
Now, I don’t know a lot about fish (unless they come with chips or stared in finding Nemo) and my fishing vocabulary isn’t that great (reely), however, writing about topics that I (previously) knew nothing about excites me more than anything…just don’t tell Ben and Jerry!
So here I am, to share my top tips for writing about someone else’s subject matter.
1. Get Excited
Understanding why the writer is excited about the content is the best way to get excited about it yourself. Use their passion, enthusiasm and joy to fuel you and your writing up. Readers sense the author’s feelings towards the subject so leave the “I don’t really want to” at the door and greet your blank page with “I can’t wait to get this writing party started!”
Even when presented with nearly-finished copy to proofread and spruce up, always do your research. Not only does this help you to spot any errors but it also enables you to add little bits of value and content where necessary (did you know that the common carp can live up to 38 years!)
3. Stay Updated
If you will be regularly producing articles, blogs, social media posts and other content on your new topic, make it familiar by staying up-to-date with the latest news and trends. This is easily achieved through Google Alerts and other relevant newsletters. Before I started writing for Expandly, I thought multichannel selling was something that Sky did. Now I received daily emails that enable me to produce bi-weekly blogs and daily social media posts, as well as inspiring me to create my own content ideas without the requirement for constant input.
Last week, someone said to me that it was “easier to make a coat, than to mend one” and having made and mended coats I completely agree literally but symbolically, I like both. I love writing copy from scratch and equally I love proofreading content and working with the writer to enhance it. If you have a question about your new topic, ask the expert to explain — they won’t mind and you probably won’t be able to sush them up!
5. Instruct An Expert
Writing about other people’s interests, hobbies, industries and quirks makes some people reach for the pen, keyboard or quill and others stare at a blank page for hours. Outsourcing your proofreading and content writing to a content writer means that you can carry on your day with what you’re good at, safe in the knowledge that you will receive a professional, researched and well-written article by the end of it.
A Way With Words is a professional content writing service based in Milton Keynes, offering business, personal and internal content writing, through a variety of channels and on a variety of topics (including fish!)