Blogging used to be something that your backpacking cousin did whilst travelling the world’s internet cafes. Nowadays, blogs are everywhere, sometimes making us question who actually reads these!? But blogs are a hugely important part of your business and here’s why:
1. We’re Open For Business
When you stumble across an unfamiliar website you want to be sure that you haven’t taken the wrong turn into a ghost town and the first place you check out? The blog/news page. A strong, relevant and, most importantly, recent blog history shows that you’re here, you’re big and you’re open for business.
2. Demonstrating Knowledge
Blogs are an excellent way to showcase your knowledge. When you see that someone can write about their industry, business and products with detail and passion, you know that you’re onto a winner. They’re an easy (and free) way to promote yourself and say hey, look at me; I know stuff!
Even if people aren’t reading your blogs, Google is. SEO, or search engine optimisation, put simply is filling your website with relevant keywords so that when Google or Bing (other search engines are available) are crawling the internet, they know what you’re about and when to present you to their internet-searching customer. Blogs are a brilliant way to add more keywords to your website and say to Google pick me.
4. Client Perks
And, for those customers who are reading your blogs, they are a fantastic way to reward them and keep them coming back for more. Recipes, tips, lessons, advice — these are all blog topics that your customers and potential customers will see as an added perk, making them return.
5. They’re Easy
Writing may not be your thing but it will definitely be someone else’s. You may feel that you don’t have the time or writing skills to produce a blog, let alone regular blog content and that is where professional content writers can help. Companies, such A Way With Words, can help by:
- Working with you to create a blog schedule
- Proofreading and improving the SEO content of blogs written by you; or
- Take over the hard work and write regular, or ad-hoc blog content, for you.
A Way With Words works on both regular and ad-hoc blogs for a number of clients, saving them time to produce relevant, beautifully written and well-researched blog copy. All from a laptop in Milton Keynes.