Blog­ging used to be some­thing that your back­pack­ing cousin did whilst trav­el­ling the world’s inter­net cafes. Nowa­days, blogs are every­where, some­times mak­ing us ques­tion who actu­al­ly reads these!? But blogs are a huge­ly impor­tant part of your busi­ness and here’s why:

1. We’re Open For Business

When you stum­ble across an unfa­mil­iar web­site you want to be sure that you haven’t tak­en the wrong turn into a ghost town and the first place you check out? The blog/news page. A strong, rel­e­vant and, most impor­tant­ly, recent blog his­to­ry shows that you’re here, you’re big and you’re open for business.

2. Demonstrating Knowledge

Blogs are an excel­lent way to show­case your knowl­edge. When you see that some­one can write about their indus­try, busi­ness and prod­ucts with detail and pas­sion, you know that you’re onto a win­ner. They’re an easy (and free) way to pro­mote your­self and say hey, look at me; I know stuff!

3. SEO

Even if peo­ple aren’t read­ing your blogs, Google is. SEO, or search engine opti­mi­sa­tion, put sim­ply is fill­ing your web­site with rel­e­vant key­words so that when Google or Bing (oth­er search engines are avail­able) are crawl­ing the inter­net, they know what you’re about and when to present you to their inter­net-search­ing cus­tomer. Blogs are a bril­liant way to add more key­words to your web­site and say to Google pick me.

4. Client Perks

And, for those cus­tomers who are read­ing your blogs, they are a fan­tas­tic way to reward them and keep them com­ing back for more. Recipes, tips, lessons, advice — these are all blog top­ics that your cus­tomers and poten­tial cus­tomers will see as an added perk, mak­ing them return. 

5. They’re Easy

Writ­ing may not be your thing but it will def­i­nite­ly be some­one else’s. You may feel that you don’t have the time or writ­ing skills to pro­duce a blog, let alone reg­u­lar blog con­tent and that is where pro­fes­sion­al con­tent writ­ers can help. Com­pa­nies, such A Way With Words, can help by:

• Work­ing with you to cre­ate a blog sched­ule
• Proof­read­ing and improv­ing the SEO con­tent of blogs writ­ten by you; or
• Take over the hard work and write reg­u­lar, or ad-hoc blog con­tent, for you.

A Way With Words works on both reg­u­lar and ad-hoc blogs for a num­ber of clients, sav­ing them time to pro­duce rel­e­vant, beau­ti­ful­ly writ­ten and well-researched blog copy. All from a lap­top in Mil­ton Keynes.