Thinking up new and creative post ideas for social media can be hard work but it doesn’t have to be with these simple steps:
1. Create A Social Media Strategy
Having a social media marketing plan will help you to understand why you are tweeting, who you are targetting your posts at and what your Insta goals are. Once you know this, it becomes easier to think of and focus your posts.
2. Get A Social Media Planner
A content calendar will provide you with an overview of your monthly social media content, enabling you to tailor content depending on the day of the week, time of the month and what you have recently posted about. #TBT
3. Promote Your Blogs
If you’re not blogging, you should be and what better way to promote your new blog content, than with social media posts. One blog post should create at least two social media posts — simple.
4. Use Diary Date Prompts
There are hundreds of national holidays and recognition days (Ice Cream For Breakfast Day being a personal favourite) that can inspire you to produce creative social media content. Just make sure that it bears some relevance to your business, customers or message and you’re good to go. We’ve created an infographic of the main ones below — download it and stick it on your wall, noticeboard or fridge.
5. Use An Expert
Thinking up new, relevant and engaging social media posts may not be your thing but it will definitely be someone else’s. If the constant production of social media content is becoming a drag, consider using a professional content writer who can help by:
- Working with you to create a social media schedule;
- Proofreading and improve the SEO content of social media posts written by you; or
- Taking over the hard work and managing your social media accounts for you.
A Way With Words provides social media management for a number of clients, saving them time to produce relevant, beautifully written and create social media copy. All from a laptop in Milton Keynes.