When approaching writing, we follow Hake’s six key rules to clearer, more effective and engaging copy. In our last three blogs, we looked at rules number one (know your audience), two (set a clear goal) and three (getting the tone right). This week we are looking at: Rule Number Four: Use Clear Words Jargon, technical terms, business-speak and complicated […]
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. In our last two blogs, we looked at rules number one (know your audience) and two (set a clear goal). This week we are looking at: Rule Number Three: Get The Tone Right Tone is incredibly important. Research shows that
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. Last week we looked at rule number one: Know your audience. This week we are looking at: Rule Number Two: Set A Clear Goal We all know that we should take the time to create clear strategies when it
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. We will spend the next few blogs exploring these rules, starting with the most important rule of them all: Rule Number One: Know Your Audience Love thyself and know your audience. Before putting pen to paper, brain
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As a youngster, when asked what I wanted to be when I grew up, the role at the top of my agenda was farmer’s wife. Not doctor, not teacher, not astronaut — farmer’s wife. What Do You Want To Be When You’re Older? Reasoning: My friend’s mum was a farmer’s wife and as far as
Why Multipotentialites Make The Best Writers Read More »
Whilst winter was having a leaving party at the beginning of March, A Way With Words was celebrating a very busy February full of blogs, websites and networking. Hold-em Home to our favourite pair of cowboy boots (ok, ok, two pairs of cowboy boots), Texas-based cart abandonment software provider, CartStack were after a blog on how A/B
Bullet points are great. They let you: list information; break up text; and sequence your thoughts. But here at A Way With Words, when proofreading content we see some common mistakes and hear some common concerns. We don’t want writers to be put off using bullet points; so we’re here to help you grab the bullet by the
Are Your Bullet Points En Pointe? Read More »
Last week, I was asked what the difference was between Dairy Box and Milk Tray and I thought: good question; I’ll write a blog about that. Dairy Box Launched back in 1936, Dairy Box is the poster-boy for Nestle chocolates. With formerly hand-filled boxes (at a rate of 80 per person, per minute!) the purple and
Dairy Milk And Milk Tray: What’s The Difference And What Has It Got To Do With Content? Read More »
Regular social media posts should be a part of your daily content plan but logging into each platform, each day, can be a time-consuming pain. Luckily, scheduling exists and we’re here to explain more. Social Media Management Scheduling social media posts allows you to draft content and set a future date and time for release. It
Postess With The Mostest: The Best Social Media Management Tools Read More »
Like most of us, Facebook started 2018 with a new year’s resolution to put family and friends first. Whilst for most of us, that translates to family and friends being bothered a little bit more, Facebook wants your family and friends to be bothered a little bit less – by you. Ch-ch-ch-ch-changes In one of Facebook’s
Facebook Changes: Bringing People Together Read More »
