This month I celebrate my 50th blog for multichannel ecommerce platform Expandly and quite often I am asked how I manage to think of so many different, yet relevant, blog posts for each of my very different clients. What better way to answer that question than to write a blog about it!
1. Google Alerts
Google Alerts allows you to “monitor the web for interesting new content”. Create a list of keywords and get Google to email you a list of relevant internet mentions and articles once a day (or week). Not only does this provide you with breaking headlines and provoke thoughts and ideas, it also helps you to create a once-a-month news roundup blog of all those little stories that weren’t quite juicy enough for a blog of their own.
One of the first tips for writers is to read, read and read. The more you read, the more you expand your mind and thoughts to come up with new and exciting blog ideas. Read a variety of formats and content (it doesn’t even have to be on the topic you’re writing about): fact, fiction, recipes, internet forums – they’re all great places to provoke your blogging mind.
Asking for help isn’t a weakness, it’s a strength. Asking about the purpose of the blog or for content ideas, is a great (and easy) way to get blog ideas. Ask customer support what the biggest user mistakes are, ask marketing what the big 2018 trends are going to be, ask customers why they’re using the product – ask and you shall get!
The human brain is a wonderful tool that sometimes it’s so busy doing the important stuff (like eating ice cream), that it forgets some of the little things. What did I come upstairs for, oh shoot it was Jerry’s birthday yesterday, what was that blog idea I came up with? Inspiration for writing often comes in unexpected places and at completely the wrong time, which is why I carry a journal around with me. Whenever I get a thought, idea, or even just a blog title, I write it down in my journal so that 1. I don’t forget it and 2. when I’m sat at my laptop screen coming up with more ideas for dinner than I am blog content, I can look at my list of blog ideas to spark some typing.
5. Instruct An Expert
Coming up with a continuous stream of relevant, interesting and fresh blog content is hard work. Luckily there are people that enjoy it (hello) and that’s the easiest way to come up with new blog ideas: Instruct a freelance writer!