As a youngster, when asked what I wanted to be when I grew up, the role at the top of my agenda was farmer’s wife. Not doctor, not teacher, not astronaut — farmer’s wife.
What Do You Want To Be When You’re Older?
Reasoning: My friend’s mum was a farmer’s wife and as far as I could see, her life involved piglets and sheepdogs, doing the school run whilst listening to the Lion King soundtrack on repeat, baking and having a house perfect for hide-and-seek. What more would adult me possibly want?
My family quickly brought me back to the reality that she probably had a lot of early mornings, a lot of muddy washing and lambs that still needed cleaning out on Christmas day; and very soon I was brought back to the drawing board of what I wanted to be when I grew up and there I remained.
In her 2015 TED talk, career coach Emilie Wapnick identified two types of people:
- Those who know what their calling in life is — specialists; and
- Those who will have multiple callings in life — multipotentialites.
Multipotentialites go on to have many careers, hobbies and callings; something that once upon a time (and still often is) frowned upon — but why? Wapnick goes on to challenge our perception of multipotentialites and highlights a number of qualities that can make their ‘career-hoping’, ‘been-there-done-that’ pasts, lead to great successes:
Multipotentialites & Great Content Writers
1. Many interests
Multipotentialites have many interests. Their curiosity is easily sparked and knows no bounds; making writing about different topics (ecommerce, fishing, chocolates, A/B testing etc.) not only easy but interesting. This leads to great content because an author genuinely interested in the topic at hand, produces content that is genuinely interesting for the audience in mind.
2. Rapid learning
Having had a variety of hobbies and careers, multipotentialites are used to being the beginner. Not scared of the unfamiliar, they easily research, pick up and understand new and complex topics. Accurate copy, creative content ideas and well-researched work is produced with little input from you, meaning that you can spend your time on other business matters.
3. Variety of skills and experiences
Different interests, hobbies and careers bring different skills, perspectives and experiences, enabling multipotentialites to morph into whatever the situation calls for. My legal background allows me to approach topics from an analytical and logical mind, whilst writing in a highly professional and formal manner. On the flip-side, my community event work enables me to approach topics from a fun and creative mind, whilst writing in a friendly, tongue-in-cheek tone. Whatsmore, I can broaden my focus to blend styles and approaches and produce creative content ideas, different from the norm.