When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. Last week we looked at rule number one: Know your audience. This week we are looking at: Rule Number Two: Set A Clear Goal We all know that we should take the time to create clear strategies when it […]
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All good things must come to an end. We’ve spent the last one, two, three, four, five blogs covering Hake’s six key rules to clearer, more effective and engaging copy — and next week we’re going to have to find something new to talk about — but this week we’re looking at: Rule Number Six: Adapting to the Channel ff
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We’ve spent the last one, two, three, four blogs covering Hake’s six key rules to clearer, more effective and engaging copy. This week we’re looking at: Rule Number Five: Get the Structure Right Hire A Way With Words for all of your content creation and copywriting needs, that you don’t realise you have yet. Come again? Too many of us
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When approaching writing, we follow Hake’s six key rules to clearer, more effective and engaging copy. In our last three blogs, we looked at rules number one (know your audience), two (set a clear goal) and three (getting the tone right). This week we are looking at: Rule Number Four: Use Clear Words Jargon, technical terms, business-speak and complicated
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. In our last two blogs, we looked at rules number one (know your audience) and two (set a clear goal). This week we are looking at: Rule Number Three: Get The Tone Right Tone is incredibly important. Research shows that
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. Last week we looked at rule number one: Know your audience. This week we are looking at: Rule Number Two: Set A Clear Goal We all know that we should take the time to create clear strategies when it
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. We will spend the next few blogs exploring these rules, starting with the most important rule of them all: Rule Number One: Know Your Audience Love thyself and know your audience. Before putting pen to paper, brain
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Bullet points are great. They let you: list information; break up text; and sequence your thoughts. But here at A Way With Words, when proofreading content we see some common mistakes and hear some common concerns. We don’t want writers to be put off using bullet points; so we’re here to help you grab the bullet by the
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Thinking up new and creative post ideas for social media can be hard work but it doesn’t have to be with these simple steps: 1. Create A Social Media Strategy Having a social media marketing plan will help you to understand why you are tweeting, who you are targetting your posts at and what your Insta goals
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