audience

When approach­ing any type of writ­ing, we fol­low Hake’s six key rules to clear­er, more effec­tive and more engag­ing copy. We will spend the next few blogs explor­ing these rules, start­ing with the most impor­tant rule of them all: Rule Num­ber One: Know Your Audi­ence Love thy­self and know your audi­ence. Before putting pen to paper, brain […]