All good things must come to an end. We’ve spent the last one, two, three, four, five blogs covering Hake’s six key rules to clearer, more effective and engaging copy — and next week we’re going to have to find something new to talk about — but this week we’re looking at: Rule Number Six: Adapting to the Channel ff […]
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We’ve spent the last one, two, three, four blogs covering Hake’s six key rules to clearer, more effective and engaging copy. This week we’re looking at: Rule Number Five: Get the Structure Right Hire A Way With Words for all of your content creation and copywriting needs, that you don’t realise you have yet. Come again? Too many of us
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When approaching writing, we follow Hake’s six key rules to clearer, more effective and engaging copy. In our last three blogs, we looked at rules number one (know your audience), two (set a clear goal) and three (getting the tone right). This week we are looking at: Rule Number Four: Use Clear Words Jargon, technical terms, business-speak and complicated
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. In our last two blogs, we looked at rules number one (know your audience) and two (set a clear goal). This week we are looking at: Rule Number Three: Get The Tone Right Tone is incredibly important. Research shows that
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When approaching any type of writing, we follow Hake’s six key rules to clearer, more effective and more engaging copy. Last week we looked at rule number one: Know your audience. This week we are looking at: Rule Number Two: Set A Clear Goal We all know that we should take the time to create clear strategies when it
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