SMART goals

When approach­ing writ­ing, we fol­low Hake’s six key rules to clear­er, more effec­tive and engag­ing copy. In our last three blogs, we looked at rules num­ber one (know your audi­ence), two (set a clear goal) and three (get­ting the tone right). This week we are look­ing at: Rule Num­ber Four: Use Clear Words Jar­gon, tech­ni­cal terms, busi­­ness-speak and complicated […]

When approach­ing any type of writ­ing, we fol­low Hake’s six key rules to clear­er, more effec­tive and more engag­ing copy. In our last two blogs, we looked at rules num­ber one (know your audi­ence) and two (set a clear goal). This week we are look­ing at: Rule Num­ber Three: Get The Tone Right Tone is incred­i­bly impor­tant. Research shows that

When approach­ing any type of writ­ing, we fol­low Hake’s six key rules to clear­er, more effec­tive and more engag­ing copy. Last week we looked at rule num­ber one: Know your audi­ence. This week we are look­ing at: Rule Num­ber Two: Set A Clear Goal We all know that we should take the time to cre­ate clear strate­gies when it