I missed last week’s blog. I’m as guilty as charged. It’s not that I forgot or that I didn’t care. It’s that I had a serious of tricky topics to write about and that took up all of my brainpower (come on, there’s not a lot.)
As a content writer whose specialism is being able to write about anything, I get involved with topics of all sorts. From how to colour your hair and what this season’s fashion trends are to the growing FinTech industry and how to implement the flywheel effect.
One of the most common questions I’m asked is, how? How do I write about a topic I know nothing about and, even better, make that copy engaging and interesting to an audience that does know about it?
First, I give myself a broad understanding of the topic by carrying out internet research. It’s important to understand the topic as a whole before delving into the detail.
Once I understand the overall topic, I delve a little deeper into the sub-topic. For example, when writing about how to implement the flywheel effect in an eCommerce business, first it’s important to learn what the flywheel effect is and why businesses should use it. Then it’s necessary to research and understand how to implement the flywheel effect.
The next step is, you guessed it, more research. Understanding the topic and sub-topic isn’t enough. You must understand the consequential topics. For example, when implementing the flywheel effect, what problems, challenges and considerations might arise? Is the flywheel effect the only way of running an eCommerce business? What alternative business models are there? And so on.
Deja vu? After researching and understanding the consequential topics, it’s important to research what content is already out there. If there’s a blog already on implementing the flywheel effect, what is it missing? How can you approach the topic from a unique angle? How can you better solve the problem for your audience?
And my final step in understanding a new topic? Yes, it’s research again. This time it’s researching the audience’s current level of knowledge so that you can pitch the content right. If your audience knows little about the topic, you’ll need to go back to basics. If the audience knows a lot about the topic, then you need to delve deeper.
My goal is to always increase my knowledge of the subject beyond that of the audience’s.
Only then am I ready to put my finger to the keys and start typing.
If you’d like to see my research skills in action, get in touch today about A Way With Word’s blog writing service.