Regular social media posts should be a part of your daily content plan but logging into each platform, each day, can be a time-consuming pain. Luckily, scheduling exists and we’re here to explain more.
Social Media Management
Scheduling social media posts allows you to draft content and set a future date and time for release. It enables you to work to a social media calendar and to dedicate time each week/month to plan your posts and tweets; saving you time. There are multiple ways to schedule and manage your social media content and we’ve rounded up the top four here:
The Facebook scheduler is built into the platform itself (both the website and pages manager app). Simply create your post and select the arrow next to Publish to set a future date and time for release. You can manage all of your scheduled posts under the Publishing Tools section.
With Facebook you can also view your posts’ analytics, add multiple user admins to your page and pay to promote your posts.
Twitter For Business users can also schedule their tweets. Create your tweet via the Creatives tab and schedule a future delivery date and time, as well as managed all pre-scheduled tweets here.
Much like Facebook, Twitter For Business provides your with analytical insights, multiple users and to opportunity to pay for promotional tweets.
Facebook and Twitter’s tools are great but what if you have multiple social media accounts and logging into each one individually to schedule content is a bit of a drag?
Hootsuite
Founded in 2008, in mountainous Vancouver, Hootsuite is the most widely used social media management platform, with over 16 million users.
Getting started is simple with a 30 day free trial to explore its top features, such as:
- Managing multiple social media profiles
- Scheduling posts
- Multiple users, with custom permission levels and the ability to delegate tasks
- Customer URLs
- Analytics reporting
- App access
- Content curator
- Different calendar views
Buffer
Founded in 2010, in industrious Birmingham, Buffer is a distributed SM management platform, with over 4 million users.
Also offering a free plan and trial, Buffer provides you with the following highlights:
- Managing multiple social media profiles, from Facebook to Twitter, Instagram and Pinterest
- Advanced social media scheduling
- Multiple social accounts
- Multiple users, with custom permission levels and the ability to delegate tasks
- Engagement tracking and reporting
- App access and browser extensions
- Image creator
- Calendar views
Our verdict? Try them all. With free trials and plans available, it pays to try them all and see what works best for you and your business. Or, alternatively, get someone else to manage your social media completely, allowing you to concentrate on the things that you’re good at.